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THE ROLE OF AI AUTHENTICATION IN ENHANCING CONSUMER TRUST AND PURCHASE INTENTION IN SECONDHAND LUXURY LIVE-STREAMING COMMERCE
Xiangjun Ma, Rosy Boardman, Yao Yao, Courtney Chrimes
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/443030
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1097
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
AI Authentication
Trust
Purchase Intention
Secondhand Luxury
Live-Streaming Commerce
Author
Xiangjun Ma(University of Manchester, UK)
Rosy Boardman(University of Manchester, UK)
Yao Yao(University of Manchester, UK)
Courtney Chrimes(University of Manchester, UK)