KOREASCHOLAR

THE ROLE OF AI AUTHENTICATION IN ENHANCING CONSUMER TRUST AND PURCHASE INTENTION IN SECONDHAND LUXURY LIVE-STREAMING COMMERCE

Xiangjun Ma, Rosy Boardman, Yao Yao, Courtney Chrimes
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443030
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1097
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI AuthenticationTrustPurchase IntentionSecondhand LuxuryLive-Streaming Commerce
Author
  • Xiangjun Ma(University of Manchester, UK)
  • Rosy Boardman(University of Manchester, UK)
  • Yao Yao(University of Manchester, UK)
  • Courtney Chrimes(University of Manchester, UK)