KOREASCHOLAR

“MADE IN CHINA” LUXURY: WHY CHINESE GENERATIONS MATTER?

Andy Hou, Beatrice Parguel, Julia Pueschel

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/443032

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1099

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

COO Effect “Made in China”Generational Cohort Luxury

Author

Andy Hou(University Paris Dauphine, France)
Beatrice Parguel(CNRS, University Paris Dauphine, France)
Julia Pueschel(Neoma Business School, France)