KOREASCHOLAR

EFFECTS OF VIRTUAL HUMAN ON TOURISM MARKETING IN DIGITAL TOURISM CONTEXT

Huimin Xu, Juran Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443034
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1101
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Virtual HumanVirtual Tourism Product ExperiencePerceived InspirationPurchase IntentionRecommended Intention
Author
  • Huimin Xu(Jeonju University, Republic of Korea)
  • Juran Kim(Jeonju University, Republic of Korea)