KOREASCHOLAR

FROM LAB TO LAUNCH: SILICON VALLEY–STYLE BUSINESS MODELS AND MARKETING STRATEGIES IN UNIVERSITY-INDUSTRY COLLABORATION ON AI

Hyoungkoo Ha, Erin Cho
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443038
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1106
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Artificial Intelligence (AI)AI-driven InnovationUniversity–Industry CollaborationEntrepreneurial UniversitiesSilicon Valley ModelBusiness Model InnovationAI Marketing StrategiesKnowledge TransferTechnology CommercializationTriple Helix FrameworkEthical AI Partnerships
Author
  • Hyoungkoo Ha(Seoul Business School at aSSIST University, South Korea)
  • Erin Cho(The Hong Kong Polytechnic University, China)