KOREASCHOLAR

HOW MESSAGE STYLE INFLUENCES PERCEIVED AUTHENTICITY IN ENVIRONMENTALCOMPENSATION CLAIMS

Yun Yang, Cen Wang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443039
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1107
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Message StyleAuthenticityEnvironmental Compensation Claim
Author
  • Yun Yang(Shandong University, China)
  • Cen Wang(Shandong University, China)