KOREASCHOLAR

INTRODUCING NON-PAYING TOURISTS TO REVIEW ON THE TOURISM E-COMMERCE PLATFORM? THE EFFECT OF THE NON-PAYING TOURISTS' IDENTITY ON TOURIST ENGAGEMENT

Lu Zhao, Jialing Li, Shouyang Wang, Mingli Zhang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443040
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1108
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Tourism e-commerce PlatformNon-paying TouristsSocial IdentityTourist Engagement
Author
  • Lu Zhao(China University of GeoSciences (Beijing), China)
  • Jialing Li(Chemical Industry Press, China)
  • Shouyang Wang(Academy of Mathematics and Systems Science, CAS, China)
  • Mingli Zhang(Beihang University, China)