KOREASCHOLAR

MEASURING AND OPTIMIZING ADVERTISING EFFECTIVENESS CONSIDERING CONSUMER ATTRIBUTES USING THE REAL ESTATE INFORMATION SERVICE

Michiko Miyamoto, Issei Mizonaga
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443041
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1109-1123
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Targeted AdvertisingReal Estate MarketingProgrammatic AdvertisingHierarchical Bayesian ModelROI Optimization
Author
  • Michiko Miyamoto(Nagasaki University, Japan)
  • Issei Mizonaga(Nagasaki University, Japan)