KOREASCHOLAR

I NEED MY FACE, MY ARM, MY LEG’: EXAMINING THE INFLUENCE OF AVATAR CONGRUITY ON VTO ADOPTION FOR ONLINE CLOTHING SHOPPING

Letwin Tawira, Alex Ivanov
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443042
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1124-1135
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Avatar CongruitySelf-congruity TheoryTAMVirtual Try-onApparel Shopping
Author
  • Letwin Tawira(The Hong Kong Polytechnic University, Hong Kong)
  • Alex Ivanov(The Hong Kong Polytechnic University, Hong Kong)