KOREASCHOLAR

THE CONSUMER BEHAVIOR OF MEDIAN WEALTY CONSUMERS: A REVIEW AND RESEARCH AGENDA

Michiko Miyamoto, Yuan Ting Lin
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443043
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1136-1145
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury Goods MarketConsumer BehaviorPurchase Intention
Author
  • Michiko Miyamoto(Nagasaki University, Japan)
  • Yuan Ting Lin(National Taiwan University, Taiwan)