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MAPPING THE EVOLUTION OF OLFACTORY MARKETING: A BIBLIOMETRIC ANALYSIS OF SCENT RESEARCH IN CONSUMER BEHAVIOR

Fangzhou Li, Katsutoshi Yada
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443044
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1146-1166
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Olfactory MarketingScent ResearchConsumer BehaviorBibliometric ReviewKnowledge Mapping
Author
  • Fangzhou Li(Kansai University, Japan)
  • Katsutoshi Yada(Kansai University, Japan)