KOREASCHOLAR

A TAM ANALYSIS ON THE USEFULNESS OF A MOBILE APP AS A PRACTICAL SALES TEACHING PEDAGOGY

Marius Wait
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443048
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1200-1214
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Mobile AppTAMSingle Case Study DesignHybrid CodingWILSales Education
Author
  • Marius Wait(University of Johannesburg, South Africa)