KOREASCHOLAR

MARKETING IN THE MIRROR: EXPLORING HUMAN-AI SYNERGY IN PROFESSIONAL PRACTICE

Nicos Rossides
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443049
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1215-1227
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
MarketingAICultivateCo-intelligence
Author
  • Nicos Rossides(Minjiang University, China, European University of Cyprus, Cyprus)