KOREASCHOLAR

MEASURING MARKETING STRATGY IN A NEW MARKET: EMPIRICAL STURY IN JAPANESE SVOD MARKET

Daiki Nagano, Michiko Miyamoto
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443078
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1228-1241
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Subscription Video On Demand (SVOD)Consumer Behavior AnalysisLogistic RegressionCovariance Analysis
Author
  • Daiki Nagano(Nagasaki University, Japan)
  • Michiko Miyamoto(Nagasaki University, Japan)