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THE RELATIONSHIP BETWEEN CONSUMER VALUES, SALES CHANNELS, PRODUCT AWARENESS, PURCHASE INTENTION, AND PURCHASE BEHAVIOR IN BASIC COSMETICS
Misano Jojima, Michiko Miyamoto
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/443080
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1261-1274
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Consumer Values
Sales Channel
Product Awareness
Purchase Intention
Purchase Behavior
Author
Misano Jojima(Nagasaki University, Japan)
Michiko Miyamoto(Nagasaki University, Japan)