KOREASCHOLAR

THE RELATIONSHIP BETWEEN CONSUMER VALUES, SALES CHANNELS, PRODUCT AWARENESS, PURCHASE INTENTION, AND PURCHASE BEHAVIOR IN BASIC COSMETICS

Misano Jojima, Michiko Miyamoto
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443080
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1261-1274
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Consumer ValuesSales ChannelProduct AwarenessPurchase IntentionPurchase Behavior
Author
  • Misano Jojima(Nagasaki University, Japan)
  • Michiko Miyamoto(Nagasaki University, Japan)