KOREASCHOLAR

CAN AI CHATBOTS BE HUMAN OR SUPER-HUMAN AS CUSTOMERS DESIRE? THE MAGIC OF EMBODIED VIRTUAL WRITING SPEED

Helen Si Wang, Chi Kin (Bennett) Yim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443081
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1275-1284
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI Chatbot EncountersNon-anthropomorphic EmbodimentCustomer SatisfactionWriting Speed
Author
  • Helen Si Wang(University of Colorado – Denver, USA)
  • Chi Kin (Bennett) Yim(The University of Hong Kong, Hong Kong, China)