KOREASCHOLAR

SCARCITY AS A BRIDGE: TRANSFORMING MATERIALISM INTO ETHICAL CONSUMERISM

Minjeong Kim, Eric Haley, Matthew Pittman
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443124
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1311
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
MaterialismEthical ConsumerScarcity
Author
  • Minjeong Kim(Millikin University, United States)
  • Eric Haley(University of Tennessee, Knoxville, United States)
  • Matthew Pittman(University of Tennessee, Knoxville, United States)