KOREASCHOLAR

UNVEILING THE CULTURAL HERITAGE DIMENSION OF THE COUNTRY IMAGE: A LEXICAL DIVE INTO WEB NARRATIVES FROM TWENTY-FOUR COUNTRIES

Giada Mainolfi, Alessandro De Nisco, Myriam Caratù, Genni Perlangeli
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443125
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1312
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Country ImageCultural HeritageCultural Heritage ImageContent Analysis
Author
  • Giada Mainolfi(University of International Studies of Rome (UNINT), Italy)
  • Alessandro De Nisco(University of International Studies of Rome (UNINT), Italy)
  • Myriam Caratù(University of International Studies of Rome (UNINT), Italy)
  • Genni Perlangeli(Bocconi University, Italy)