KOREASCHOLAR

ALIGNMENT OF STRATEGIC COMMUNICATION FOR INTERNATIONAL ORGANIZATIONS WITH DIVERSE MULTIPLE COUNTRY BRANCHES

Juliane J. Gabel, Ilkin Mehrabov
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443126
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1313
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
International OrganizationMultiple Country BranchesCross-Culture
Author
  • Juliane J. Gabel(University of Munich (LMU), Germany)
  • Ilkin Mehrabov(Department of Communication, Lund University, Sweden)