KOREASCHOLAR

THE IMPACT OF CERTIFICATION ON CONSUMER TRUST IN THE FIRE SAFETY SERVICE: A SIGNALING THEORY APPROACH

Heeseok Woo, Kyung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443128
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1315
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
CertificationTrustSafety ServiceSignaling Theory
Author
  • Heeseok Woo(Changwon National University, Nara Corporation, Republic of Korea)
  • Kyung Hoon Kim(Changwon National University, Republic of Korea)