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REFRAMING MARKET INSIGHT: INTEGRATING BRAND, PANEL, AND RETAIL DATA WITH GEOGRAPHICAL GRANULARITY

Daniele Dalli, Virginia Vannucci
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443129
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1316
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
MarketingIntegrating BrandPanelRetail DataGeographical Granularity
Author
  • Daniele Dalli(University of Pisa, Italy)
  • Virginia Vannucci(University of Pisa, Italy)