KOREASCHOLAR

THE EFFECT OF MANUFACTURERS’ CHANNEL STRATEGY AND PRODUCT STRATEGY ON PERFORMANCE IN OVERSEAS MARKET: BASED ON OPTIMAL DISTINCTIVENESS THEORY

Shunnosuke Fukuchi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443130
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1317
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Manufacturers’ Channel StrategyProduct StrategyOptimal Distinctiveness Theory
Author
  • Shunnosuke Fukuchi(Keio University Graduate School of Business and Commerce, Japan)