KOREASCHOLAR

EMOTIONAL PATHWAYS FROM POP-UP STORE EXPERIENCES TO BRAND LOYALTY AMONG GENERATION Z: A MULTI-GROUP ANALYSIS BY VISIT FREQUENCY

Jung Eun Bae, Jong Kuk Shin
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443131
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1318-1319
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
EmotionPop-up StoreExperienceBrand LoyaltyGeneration Z
Author
  • Jung Eun Bae(Pusan University, Republic of Korea)
  • Jong Kuk Shin(Pusan University, Republic of Korea)