KOREASCHOLAR

CROSS-CULTURAL INFLUENCES ON CONSUMERS’ PERCEPTIONS OF SMART HOMES: A THEMATIC ANALYSIS OF UGC

Ming Cheng, Daniela Corsaro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443162
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1320-1329
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Cross-culturalHofstede’s Cultural DimensionsTechnology Acceptance ModelPerceptionsSmart HomesThematic Analysis
Author
  • Ming Cheng(IULM University, Milan, Italy)
  • Daniela Corsaro(IULM University, Milan, Italy)