KOREASCHOLAR

LOYALTY ECOSYSTEM TRANSFORMATION IN THE AGE OF DIGITAL BUSINESS: THE NEW DYNAMIC ADOPTING BLOCKCHAIN TECHNOLOGY

Ronnie Figueiredo, Fábio Cardoso
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443243
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1330-1336
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
LoyaltyEcosystemBlockchainDigitalPlatform
Author
  • Ronnie Figueiredo(Nova SBE Data, Operations and Technology Knowledge Center, Portugal)
  • Fábio Cardoso(Nova SBE Data, Operations and Technology Knowledge Center, Portugal)