KOREASCHOLAR

UNDERSTANDING CUSTOMER BEHAVIOUR, PERCEPTION AND REWARDED ENGAGEMENT: A PATHWAY TO STRENGTHENING LOYALTY IN THE MOBILE AND METAVERSE LOYALTY PROGRAMS

Muniba Rauf, Xiaolin Li, Heikki Karjaluoto
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443245
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1343-1349
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
MetaverseRewarded customer engagementRewardsLoyalty programsLoyalty
Author
  • Muniba Rauf(University of Jyvaskyla, Finland)
  • Xiaolin Li(Hong Kong Polytechnic University, Hong Kong)
  • Heikki Karjaluoto(University of Jyvaskyla, Finland)