KOREASCHOLAR

BACKLASH AGAINST ACTIVISM IN REWARD-BASED CROWDFUNDING CAMPAIGNS

Alex Yao Yao, Erlinde Cornelis, Mujtaba Ahsan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443247
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1352-1356
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Crowdfundingsocial justice advocacyfounder identitymoderated mediation analysis
Author
  • Alex Yao Yao(San Diego State University, USA)
  • Erlinde Cornelis(San Diego State University, USA)
  • Mujtaba Ahsan(San Diego State University, USA)