KOREASCHOLAR

FASHION MARKET TRANSFORMATION IN RESPONSE TO EXTERNAL CHALLENGES: THE CASE OF RUSSIA

Rebiazina Vera, Efremova Polina, Gulakova Olga
  • LanguageKOR
  • URLhttp://db.koreascholar.com/Article/Detail/443313
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1357-1362
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Fashion MarketOmnichannelDigitalAdaption StrategyFashion BrandSustainabilityResale Market
Author
  • Rebiazina Vera(Graduate School of Business, HSE University)
  • Efremova Polina(Graduate School of Business, HSE University)
  • Gulakova Olga(Graduate School of Business, HSE University)