KOREASCHOLAR

SUSTAINABLE TOURISM BRANDING AND CULTURAL HERITAGE: SPORTS EVENT – OVIDIO RUNNING EUROPE

Genni Perlangeli, Andrea Rea, Răzvan-Ionuţ Drugă, Ismail Muhammad
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443561
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1363-1378
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
SustainabilityCultural HeritageSustainable Tourism
Author
  • Genni Perlangeli(Bocconi University, Italy)
  • Andrea Rea(Sapienza University of Rome, Italy)
  • Răzvan-Ionuţ Drugă(Ovidius University of Constanța, Romania)
  • Ismail Muhammad(Sukkur IBA University, Pakistan)