A study on formative characteristics of Bohemian style in Gabriela Hearst’s Chloé collection 가브리엘라 허스트의 클로에(Chloé) 컬렉션에 나타난 보헤미안 스타일의 조형적 특성 연구
pp.695-710
This study analyzes how Bohemian styles were reinterpreted in modern fashion through the Chloé collections from the 2021 F/W to the 2024 S/S season, during which Gabriela Hearst served as creative director. A total of 221 photos from the Chloé ready-to-wear collections were collected from Vogue, a prominent fashion website, and analyzed. The design analysis method for empirical research involved a frequency analysis of formative characteristics, including especially silhouettes, materials, colors, and decorative elements that can be visually examined. Straight silhouettes were the most prevalent, reflecting the freedom of Bohemian style through layered styling. Regarding the materials, leather was the most prominent, and the use of suede, with its soft and flexible drape, conveyed romantic characteristics. Concerning colors, black was dominant, and when combined with folkloric decorations or silhouettes, it was used to emphasize ethnic traits. While minimal or undecorated designs were the most common among decorative elements, the use of pleats and flounces conveyed a feminine and romantic character through their fluid volume. By analyzing the formative characteristics of Chloé’s brand identity and the designer’s philosophy, this study showcases the need for further in-depth research into the formative traits of Bohemian style as interpreted by various high fashion brands. The findings are expected to serve as a valuable reference for future trend analysis and design development.
I. Introduction
Ⅱ. Review of Literature
1. Chloé brand identity and Gabriela Hearst’sdesign philosophy
2. Concept and characteristics of Bohemian style
3. Characteristics of Bohemian style images
Ⅲ. Research Method
1. Research subjects and data collection
2. Method of analysis
Ⅳ. Result
1. Formative characteristics of Bohemian style inChloé collection
Ⅴ. Conclusion
References