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광고 태도와 VMD 태도가 브랜드 태도에 미치는 영향 -스포츠웨어를 중심으로- The Effect of the Attitude toward the Advertising and the Attitude toward the Visual Merchandising on the Attitude toward the Brand - Focused on Sports Wear -

신수연, 김민정

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• URLhttp://db.koreascholar.com/Article/Detail/49548

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