퍼스널 컬러 인식에 따른 색조 화장품 구입 및 사용행동 A Study on the Point Makeup Purchasing and Using Behavior according to the Personal Color Awareness
pp.889-902
The purposes of this study were to identify point makeup purchasing and using behavior according to the personal color awareness. Most women considered their favorite color first when purchasing lipsticks and skin color when purchasing cheek powder or foundation. They considered makeup concept first when applying lipsticks, eye shadows, and cheek powder but skin color applying foundations and manicures. Factors of personal color awareness were preferences & utilization awareness, other’s advice, and direct awareness, and were segmented into PC intermediate group, high PC group, and PC retard group. PC intermediate group were in the late 20’s and the early 30’s, average incomes with high education, and patronized discount stores for point makeups, used fashion color as a criterion when selecting lipsticks, foundations, and manicures, apparel color when applying eye shadows, skin color when applying cheek creams, and preferred imported lipsticks and manicures. High PC group were among unmarried women in the early 20’s, university students, high income households with medium level of pocket money, spent more for point makeup, and patronized department stores and internet shopping mall, used skin color or fashion color as criteria when selecting point makeup, referenced makeup concept when applying point makeup, preferred imported point makeup. PC retard group were among married women in the late 30’s with low education and low income, spent less for point makeup and pocket money, and selected domestic point makeup, used their favorite color as a criterion when selecting point makeups and apparel color when applying lipsticks and cheek creams.
Ⅱ. 이론적 배경
1.색조 화장품 구입 및 사용행동
2.퍼스널 컬러의 특성과 색조 화장
Ⅲ. 연구방법
1.연구문제
2.연구대상자
3.측정도구
4.분석방법
Ⅳ. 결과 및 고찰
1.조사대상자의 색조 화장품 구입 및 사용행동
2.퍼스널 컬러 인지 및 유형화
3.유형화된 집단의 특성
Ⅴ. 요약 및 결론
참고문헌