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현대 패션 디자인의 그래픽 요소에 나타난 매개 소스별 미적 특성 -유희본능적 시각 표현을 중심으로- Aesthetic Characteristics of Graphic Factor in Contemporary Fashion Design Categorized by Media Source -Focusing on Play-Instinct Visual Expression-

제갈미, 이연희
  • 언어KOR
  • URLhttp://db.koreascholar.com/Article/Detail/49992
복식문화연구 (服飾文化硏究)
제19권 제5호 (2011.10)
pp.945-956
복식문화학회 (The Costume Culture Association)
초록

The purpose for this paper is to categorize and analyze the aesthetic characteristics of graphic factors in contemporary fashion design by media source. Focused on play-instinct visual expression in contemporary fashion design and adopted media source following the way of communication design. A variety of literatures and online sites for graphic factors in contemporary fashion was studied. The standard of media source is classified as graphic media-source: photography media-source, typography media-source, illustration media-source. With this standard, expressed ways are as followings. First, graphic media-source in play-instinct expressional fashion design is mostly borrowing existed character or using designer’s brand logo. Second, photography media-source in play-instinct expressional fashion design is placed photograph of social issued people in front of shirt. Third, typography media-source in play-instinct expressional contemporary fashion design is mostly expressed social messages or designer’s name in brand. Fourth, illustration media-source is the best way to express play-instinct visual expression. Based on these, aesthetic characteristics of graphic factor in contemporary fashion by media source are classified as three: social words, playfulness and information transference. Frequency ratio using media source per aesthetic characteristics is different and these are able to categorize expression way and image feature. In conclusion, expressional way of graphic factors in contemporary fashion design became diverse as social and cultural changing. Frequency of graphic factor use in contemporary fashion is increased than before. This paper suggested that fashion design is one of the way of communicating with people and should be analyzed graphic factors in contemporary fashion design.

목차
Ⅰ. 서 론
  1.연구의 배경 및 목적
  2.연구방법 및 범위
 Ⅱ. 이론적 배경
  1.유희본능의 개념 및 특성
  2.커뮤니케이션 디자인에 나타나는 시각전달 매개 소스
 Ⅲ. 현대 패션에 나타난 그래픽 요소의미적 특성
  1.현대 패션에 나타난 그래픽 요소의 매개 소스별 분류
  2.현대 패션에 나타난 그래픽 요소의 미적 특성
 Ⅳ. 요약 및 결론
 참고문헌
저자
  • 제갈미(한양대학교 의류학과) | Mee Jekal
  • 이연희(한양대학교 의류학과) | Youn Hee Lee 교신저자