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E-tail Uses and Gratifications to Understand Apparel Consumers

Jee Sun Park, Kyu Hye Lee
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  • URLhttp://db.koreascholar.com/Article/Detail/50045
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복식문화연구 (服飾文化硏究)
제20권 제2호 (2012.04)
pp.272-285
복식문화학회 (The Costume Culture Association)
키워드
Perceived entertainmentperceived informativenessuses-and-gratificationsattitude confidence
저자
  • Jee Sun Park
  • Kyu Hye Lee