KOREASCHOLAR

The Role of Self-Construal and Emotions in Younger Consumers` Commitment to Luxury Brands

Ji Young Hwang, Jay Kandampully
  • 언어KOR
  • URLhttp://db.koreascholar.com/Article/Detail/50071
PDF 원문보기
복식문화연구 (服飾文化硏究)
제20권 제4호 (2012.08)
pp.604-615
복식문화학회 (The Costume Culture Association)
키워드
Luxury brandsself-construalbrand lovebrand attachmentbrand commitment
저자
  • Ji Young Hwang
  • Jay Kandampully