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Modeling study on repeat purchase intention on silk products based on the electronic commercial platform

Rui Shi, Gaihang Li
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  • URLhttp://db.koreascholar.com/Article/Detail/50096
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복식문화연구 (服飾文化硏究)
제20권 제6호 (2012.12)
pp.937-941
복식문화학회 (The Costume Culture Association)
키워드
e-commerce purchase frequencycustomer perceived valuee-commerce perceived riskcustomer satisfactionrepeat purchase intention
저자
  • Rui Shi
  • Gaihang Li