KOREASCHOLAR

The factors influencing consumers` perceived complexity of online apparel mass customization service usage

Heekang Moon, Hyun Hwa Lee, Eunyoung Chang
  • 언어KOR
  • URLhttp://db.koreascholar.com/Article/Detail/50118
PDF 원문보기
복식문화연구 (服飾文化硏究)
제21권 제2호 (2013.04)
pp.272-286
복식문화학회 (The Costume Culture Association)
키워드
online mass customizationperceived complexity number of choice options
저자
  • Heekang Moon
  • Hyun Hwa Lee
  • Eunyoung Chang