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Effects of Emotional Responses toward Fashion Goods` TV Advertisement on Purchase Intention

Ju Young Choi, Mi Sook Kim
  • 언어ENG
  • URLhttp://db.koreascholar.com/Article/Detail/50172
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The Costume Culture Association International Conference (복식문화학회 학술발표대회 논문집)
2004 The Costume Culture Association International Conference (2004.10)
pp.97-99
복식문화학회 (The Costume Culture Association)
키워드
저자
  • Ju Young Choi
  • Mi Sook Kim