KOREASCHOLAR

GENERATIVE AI FOR CREATIVE FASHION DESIGN

Ming-Hui Huang, Roland T. Rust

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.1

FASHIONING BODY POSITIVITY CONSUMER PERCEPTIONS AND PURCHASE BEHAVIOUR IN THE REALM OF BODY POSITIVE FASHION BRANDS, CONSIDERING BODY IMAGE AND BELIEF CONGRUENCE

Vanessa Kowald, Vera Herédia Colaço

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.2

DIVERSITY IN LUXURY FASHION ADVERTISING: RELATIONSHIPS AMONG BRAND SUSTAINABILITY, BRAND EQUITY AND PURCHASE INTENTION

Sana Rehmat, Alice Mazzucchelli, Nadia Olivero

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.3-10

SUSTAINABLE APPROACHES IN AI-GENERATED FASHION ADVERTISING: ASSESSING CONSUMER EMOTIONS, BEHAVIORS, AND COGNITIVE PROCESSES THROUGH EEG AND EYE-TRACKING

Neulonbit Oh, Eunju Ko

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.11

SUSTAINABLE LUXURY: NAVIGATING THE INTERPLAY OF ENVIRONMENTAL VALUES AND PRESTIGE IN CONSUMER CHOICES

Jaehun Kim, Alina Kim, Jong-Kuk Shin

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.12-15

WINDOW DRESSING: THE MOTIVATIONS DRIVING CONSPICUOUS CONSUMPTION IN THE DIGITAL AGE

Mark Cleveland, Carly Yuan

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.16-17

A SYSTEMATIC REVIEW OF THE IMPACT OF SECONDARY MARKETS ON BRANDS IN THE LUXURY INDUSTRY

Keisuke Okahara, Shin’ya Nagasawa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.18-22

DESIGNING THE FUTURE: A HOLISTIC APPROACH TO TEACHING FASHION MANAGEMENT IN THE 21ST CENTURY

Rossie Kadiyska, Silvia Pérez-Bou, Teresa Sádaba, Vladimira Steffek

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.23

IS THERE ANY GREEN GENERATION? EXPLORING SUSTAINABLE SHIFTS IN GENERATIONAL PRACTICES OF FASHION CONSUMPTION

Silvia Mazzucotelli Salice, Ludovica Carini, Eleonora Noia

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.24-25

USE OF AI INNOVATIVE SOLUTIONS FOR REDUCING FASHION ONLINE RETURNS

María-Ángeles Burguera, Silvia Pérez-Bou

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.26

CRYPTOCURRENCY AND BLOCKCHAIN RESHAPING THE DYNAMICS OF ITALIAN FOOTBALL

Alessandro Siviero, Andrea Moneta, Anna Claudia Pellicelli

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.27-31

ADOPTION OF FACIAL PATTERN RECOGNITION APPLICATIONS BY FASHION RETAILERS

Amir Heiman, Udo Wagner

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.32-33

IMPLEMENTING AI FOR MARKETING IN THE AFRICAN FASHION INDUSTRY: OPPORTUNITIES AND CHALLENGES

Morolake Dairo, Sharon Nunoo, Ijeoma Onwumere, Ruofei Chen

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.34-38

THE IMPACT OF AI DISCLOSURE ON PERCEIVED CREATIVITY OF PRINT ADVERTISEMENTS FOR HIGH AND LOW INVOLVEMENT PRODUCTS

Cunhyeong Ci, Hee-Bok Lee, Seungbae Park

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.39

ART INFUSION IN LUXURY: THE MODERATING ROLE OF FASHION CAPITAL

Jin Jeong, Kwak Saenim, Yuri Lee

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.40-44

ARTIFICATION IN LUXURY BRAND MARKETING: A COMPREHENSIVE LITERATURE REVIEW

Amalia Nangeroni

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.45

GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT DISGUST EMOTION TOWARD ADS FEATURING WOMEN AND MEN MODELS WITH OR WITHOUT BODY HAIR

Omer Shtruli, Dr. Enav Friedmann, Dr. Merav Weiss-Sidi

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.46-47

VALUE CO-CREATION IN THE FASHION INDUSTRY: BIBLIOMETRIC RESEARCH USING VOS VIEWER AND HISTCITE

Chaojie Yang, Ahmad Daryanto, Eman Gadalla

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.48-55

THE EVOLVING IDENTITY OF FABRIC: A SEMIOTIC ANALYSIS OF THE “VICHY CHECKS”

Anne-Flore Maman Larraufie

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.56-57

YOGA PANTS: A CASE OF CULTURAL APPROPRIATION OR CULTURAL APPRECIATION?

Maria Kniazeva

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.58