CONSUMERS’ PERCEPTIONS OF UPCYCLED LUXURY FASHION: COMPARISON TO GENERIC LUXURY FASHION
Byunghyun Hwang; Sean Lee
Global Fashion Management Conference vol. | pp.23-26 | November 2021 | Global Alliance of Marketing & Management Associations
ATTRIBUTES OF DIGITAL FASHION SHOW AND LUXURY BRAND EQUITY AND PURCHASE INTENTION
Hyesu Yun; Sang Jin Kim; Eunju Ko
Global Fashion Management Conference vol. | pp.27-27 | November 2021 | Global Alliance of Marketing & Management Associations
FASHION BRAND COLLABORATION STRATEGY AND AVATAR IMAGE TYPE IN METAVERSE
Yeonseo Park; Eunju Ko; Sangjin Kim
Global Fashion Management Conference vol. | pp.28-28 | November 2021 | Global Alliance of Marketing & Management Associations
EFFECTS OF PERSONA SELF-CONGRUENCE ON LUXURY BRAND ATTACHMENT IN THE METAVERSE
Juran Kim; Seungmook Kang; Joonheui Bae
Global Fashion Management Conference vol. | pp.29-29 | November 2021 | Global Alliance of Marketing & Management Associations
WOMEN EMPOWERMENT ADVERTISING OF LUXURY BRANDS: MESSAGE CONCRETENESS, AUTHENTICITY, AND INVOLVEMENT
Minjung Park; Jayoung Koo; Do Yuon Kim
Global Fashion Management Conference vol. | pp.30-34 | November 2021 | Global Alliance of Marketing & Management Associations
CREATING CO-CONSUMING EXPERIENCES IN A BORDERLESS, DIGITAL, AND CIRCULAR WORDL: A FRAMEWORK FOR GEN Z AND LUXURY FASHION BRANDS
Christine Ye; Yuna Kim; Yoon-Na Cho
Global Fashion Management Conference vol. | pp.36-36 | November 2021 | Global Alliance of Marketing & Management Associations
INFLUENCER ADVERTISING ON SOCIAL MEDIA: IMPACT ON PURCHASE DECISIONS OF LUXURY FASHION BRANDS
Aniruddha Pangarkar; Shelly Rathee
Global Fashion Management Conference vol. | pp.37-41 | November 2021 | Global Alliance of Marketing & Management Associations
DIGITAL LUXURY: ADDING VALUE TO CHINA’S SECOND-HAND LUXURY FASHION MARKET THROUGH THE INTEGRATION OF PRODUCT AND DIGITAL CHANNELS
Chungwha Chloe Ki; Erin Cho; Chunsheng Li
Global Fashion Management Conference vol. | pp.42-46 | November 2021 | Global Alliance of Marketing & Management Associations
THE EFFECT OF SELF-RELATED EXPERIENCE TO ATTENUATE MISBEHAVIOR ON INTENTION TO REUSE THE PLATFORM OF ACCESS-BASED CONSUMPTION
Joonheui Bae; Dong Mo Koo
Global Fashion Management Conference vol. | pp.47-47 | November 2021 | Global Alliance of Marketing & Management Associations
CONSUMER CANCELLATION BEHAVIOR ON ON-DEMAND SERVICE PLATFORMS WITH WEATHER CONDITION EFFECT
Gyeong min Kim; Joonheui Bae; Dong Mo Koo
Global Fashion Management Conference vol. | pp.48-48 | November 2021 | Global Alliance of Marketing & Management Associations
WHERE DID THIS PURCHASE COME FROM? PURCHASE TYPE AND COUNTRY OF ORIGIN LABEL EFFECTS IN FASHION PRODUCTS.
Julia Di Natale; Ganga Urumutta Hewage; Kacy Kim
Global Fashion Management Conference vol. | pp.49-49 | November 2021 | Global Alliance of Marketing & Management Associations
FACTORS AFFECTING CONSUMER’S ATTITUDE TOWARD ALTERNATIVE MEAT PRODUCTS: THE ROLE OF MESSAGE FRAMING, NEGATIVE EMOTIONS AND COPING STRATEGY
Jihee Hwang; Kacy Kim; Jaeseok Jeong; Junghoon Moon
Global Fashion Management Conference vol. | pp.50-54 | November 2021 | Global Alliance of Marketing & Management Associations
CHANGES IN FOOD PURCHASE BEHAVIOR ASSOCIATED WITH PERCEIVED QUALITY-OF-LIFE BENEFITS OF VEGETARIAN DIET
Nayeong Kim; Junghoon Moon
Global Fashion Management Conference vol. | pp.57-63 | November 2021 | Global Alliance of Marketing & Management Associations
PANIC OR REVENGE? MOTIVATION OF LUXURY FASHION CONSUMPTION BEHAVIOR DURING THE COVID-19 PANDEMIC
Youseok Lee; Jongdae Kim
Global Fashion Management Conference vol. | pp.64-64 | November 2021 | Global Alliance of Marketing & Management Associations
UNDERSTANDING THE MILLENNIALS' MIND PURCHASING PRE-LOVED LUXURY WATCH
Piyanuch Prasatporn; Burim Otakanon; Phallapa Petison
Global Fashion Management Conference vol. | pp.71-75 | November 2021 | Global Alliance of Marketing & Management Associations
“REVENGE SPENDING” DURING COVID: ONLINE CONSPICUOUS CONSUMPTION AS A PROMOTION-FOCUS STRATEGY FOR THREATENED EFFICACY NEEDS
Dae Ryun Chang; Hosun Lee; Jiye You
Global Fashion Management Conference vol. | pp.76-80 | November 2021 | Global Alliance of Marketing & Management Associations
SUSTAINABLE FASHION RESEARCH TRENDS
Hojae lee; Shinjoo Park; Eunju Ko
Global Fashion Management Conference vol. | pp.81-81 | November 2021 | Global Alliance of Marketing & Management Associations
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