Impact of Instagram personalized fashion advertising on consumer perception and behavior
Suhyun Jeon, Minjung Park
복식문화연구 33권 2호 (2025.04) pp.129-154
Fashion activism and styles in South Asia as represented on social media
Fatima Kayani, Se Jin Kim
복식문화연구 33권 2호 (2025.04) pp.155-178
A study of the under-body dimensions and body types of adult men aged in their 30s and 50s
Dong Kuk Kwon
복식문화연구 33권 2호 (2025.04) pp.179-200
The effect of pop-up store experiential marketing factors on shopping flow, impulse buying and word-of-mouth intention
Xinyu Zhang, Mi Sook Kim, Shinjung Yoo
복식문화연구 33권 2호 (2025.04) pp.201-219
New-Chinese style in Shiatzy Chen’s fashion design
Hao Li, Jinkyoung Lee
복식문화연구 33권 2호 (2025.04) pp.220-237
Effects of attitude and subjective norms on purchase intention of fashion products using eco-friendly packages - Moderating effect of gender and ethical self-identity -
Seung Yeon Kim, Eunah Yoh
복식문화연구 33권 2호 (2025.04) pp.238-252
A study on the applicability of generative artificial intelligence in each stage of the fashion design process - Focusing on Midjourney -
Yeon Hee Yang, Jung Soo Lee
복식문화연구 33권 2호 (2025.04) pp.253-268
A study on the effects of FOMO, brand attachment, and need for uniqueness on limited fashion product open-run intention
Dong-Hwa Jang, Eun Jung Lee
복식문화연구 33권 2호 (2025.04) pp.269-285