THE EFFECT OF PERSONAL VALUE AND SATISFACTION TO THE TOURISTS’ LOYALTY  OF SAUNG ANGKLUNG UDJO AS CULTURAL HERITAGE TOURISM DESTINATION IN INDONESIA

Mustika Sufiati Purwanegara; Fitria Insi Aulani; Nurlia Balqish; Fitri Aprilianty; Riandhita Eri Werdani; Siddhiq Amarullah Ramadhani

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THE EFFECT OF PERSONAL VALUE AND SATISFACTION TO THE TOURISTS’ LOYALTY OF SAUNG ANGKLUNG UDJO AS CULTURAL HERITAGE TOURISM DESTINATION IN INDONESIA

Siddhiq Amarullah Ramadhani, Riandhita Eri Werdani, Fitri Aprilianty, Nurlia Balqish, Fitria Insi Aulani, Mustika Sufiati Purwanegara

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/271764

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Global Marketing Conference

2014 Global Marketing Conference at Singapore (2014.07)
pp.2143-2148

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

Saung Angklung Udjo (SAU) is recognized as a cultural tourism destination in Indonesia. The aim of this paper is to study the consumer personal value toward SAU. This research reported that consumers perceived angklung as an unique and attractive musical instrument and felt very satisfied to performance in SAU.

키워드

Personal value Tourists’ loyalty Indonesia Saung Angklung Udjo musical instrument

저자

Mustika Sufiati Purwanegara(Institut Teknologi Bandung)
Fitria Insi Aulani(Institut Teknologi Bandung)
Nurlia Balqish(Institut Teknologi Bandung)
Fitri Aprilianty(Institut Teknologi Bandung)
Riandhita Eri Werdani(Institut Teknologi Bandung)
Siddhiq Amarullah Ramadhani(Institut Teknologi Bandung)

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