The purpose of this study was to investigate visitors` satisfaction of Jangsung Bakyang Maple Festival Programs and to provide suggestions for the festival program planners. This study surveyed 260 visitors and 15 were deleted due to they did not responded some questionnaires. So 245 questionnaires were selected for this study.
The results of this study were as follows.
First, it was found that Maple Forest Street Performance’was the most satisfied program from visitors.‘ On Stage Performance Program’was secondly satisfied program and Exhibition of Maple Postcard was chosen as third favorite program.
Second, Natural Soil Dyeing, ‘Maple Wooden Pressure Experience', ‘Press Flower Experiencing was the less favorite three programs among eight programs.
To increase visitors` satisfaction, following are suggested. First, many visitors came to the festival with their family, more family oriented programs should be developed.Second, itis necessary to establish small scale performance place to increase quality of 'Maple Forest Street Performance'.
The limitation of this study is this study investigated eight programs of this festival. For the future study, it is necessary to investigate more programs of the festival and examine determinants factors of visitors` satisfaction and behavioral intentions.

ABSTRACT
  Ⅰ. 서론
  Ⅱ. 연구의 배경과 연구방법
  Ⅲ. 연구결과 및 고찰
  Ⅳ. 결론
  Ⅴ. 인용문헌

• 정강환(배재대학교 문화관광대학) | Jeong Gang-Hoan
• 노용호(대경대학) | Roh Yong-ho 교신저자
• 조영대(포항1대학) | Cho Yeong-dae