논문 상세보기
pp.8-13
This study purposed to survey consumers' preference and suggests a new direction in order to promote the consumption of chrysanthemum. The survey distributed 1,046 questionnaires and recovered 432 (recovery rate of 41%). According to the result of surveying consumers' preference, rose was most popular (46%) and was followed by spray mum (19%). As to the reason for the use of white chrysanthemum as condolence flower, 64% of the respondents replied that it is because of the solemn and serious atmosphere at houses in mourning. In addition, 79% of the respondents replied that they would use chrysanthemum for congratulation if various colors and shapes of chrysanthemum are produced. This shows the high possibility of changing the image of chrysanthemum. In addition, the reuse of condolence wreath decreased the consumption of chrysanthemum, and resulted in the freeze of the price and the decrease of chrysanthemum production for the long run. Thus, as one of efforts to promote the consumption of chrysanthemum and to change the image of chrysanthemum, the present study developed flower bunches, flower baskets, wreaths, wedding decorations, and bouquets, etc. using chrysanthemum for condolence wreath. If the image of chrysanthemum is changed through continuous campaign and publicity in such a new direction, we may expect desirable changes in the pattern of chrysanthemum consumption as well as the development of floral design and the creation of new flower consumption culture.
Ⅰ. 서언
Ⅱ. 조사 방법
Ⅲ. 결과 및 고찰
Ⅳ. 결론
Ⅴ. 인용문헌
