Purpose – This study aims to find ways to create win-win market strategies for department stores, vendors, and customers by studying the operation of the Teukyakmeip system—the distinctive trade system of Korean department stores—and preceding cases. Research design, data, and methodology – We simultaneously examined various materials, analyzed preceding research,and interviewed department store managers (the parties to the Teukyakmeip transaction). Results – We examined whether the Teukyakmeip transactions are really beneficial to department stores, but unfavorable to vendors. Significant results emerge including figures and tables. Conclusions – Department stores will implement and develop the system to advance the win-win partnership by minimizing errors and drawbacks from the system.

• Seong-Soo Kim(Adjunct Professor, Sejong Univ. Graduate school)
• Seung-Mi Kim(Ph. D. course in marketing, Sejong Univ. Graduate School)
• Myung-Hee Jung(Professor, Department of Social Welfare, Jungwon University)
• Myoung-Kil Youn(Professor, College of Health Industry, Eulji University)
• Dong-Ho Kim(Professor, Assistant Professor, SUNY Empire State College) Corresponding author