FASHION DISRUPTION IN THE DIGITAL AGE

Wendy K. Bendoni; Mine Üçok Hughes; Alyson Nagel

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FASHION DISRUPTION IN THE DIGITAL AGE

Wendy K. Bendoni, Mine Üçok Hughes, Alyson Nagel

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/299187

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Global Fashion Management Conference

2015 Global Fashion Management Conference at Florence (2015.06)
pp.333-337

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

We are in the midst of a digital revolution, in which real-time technologies have become disruptive forces shaping the fashion industry, necessitating for a revision and re-conceptualizing of extant fashion theories about diffusion of innovations and dissemination of fashion trends.

키워드

fashion trends fashion industry social media fashion marketing fashion marketer

저자

Wendy K. Bendoni(Woodbury University, USA)
Mine Üçok Hughes(Woodbury University, USA)
Alyson Nagel(Woodbury University, USA)

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