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On China’s Attracting Foreign Tourists with Agricultural Tourism Products

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  • URLhttps://db.koreascholar.com/Article/Detail/308389
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한중경제문화연구 (Korea-China Economic & Cultural Review)
한중경제문화학회 (Korea-China Economic & Cultural District Association)
초록

Taking China’s rural tourism as a platform and taking advantage of agricultural tourism products to attract foreign tourists can help to realize the green marketing of agricultural tourism products, improve the added value of agricultural tourism products, promote the healthy development of rural economy and seek a new way to solve the Three Rural Issues in China. The paper makes a brief review on the concept and characteristics of agricultural tourism products, makes a data analysis of the foreign tourists’ demands for and consumption characteristics of agricultural tourism products through the questionnaire, and finally, combining with the actual key problems, makes a proposal on the strategies for China’s attracting foreign tourists with agricultural tourism products.

목차
Ⅰ. Agricultural tourism products: definition and characteristics
Ⅱ. Foreign tourists’ consumption demand for agricultural tourism
products
Ⅲ. Problems in China’s attracting foreign tourists with its agricultural
tourism products
Ⅳ. Strategies for China’s attracting foreign tourists with its
agricultural tourism products
저자
  • Wang, Yan(Associate Professor/Assistant director, Wen Jing College, Yantai University)
  • Han, Shangying(Lecturer, Wen Jing College, Yantai University)