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THE TRANSCULTURAL EXPERIENCE OF BEING HALF THE WORLD AND A CLICK AWAY: UNDERSTANDING THE ROLE OF SOCIAL MEDIA IN THE ACCULTURATION PROCESS

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/314912
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

Through the theoretical lens of self-concept and by conducting 27 in-depth interviews, the study shows that social media provides an arena for the development, negotiation and maintenance of home and host identity self-schemas, as well reducing negative emotional effects. However due to simultaneous online surveillance from multiple agents, maintaining disparate expectations is found to result in social anxiety and the practice of self-regulation.

저자
  • Amy Yau(Cardiff University, UK)
  • Ben Marder(University of Edinburgh, UK)