WHY ARE SWEDISH RETAIL CORPORATE BRANDS SO REPUTABLE? A COMPARATIVE STUDY OF SUSTAINABLE BRAND EQUITY IN SWEDEN - koreascholar

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WHY ARE SWEDISH RETAIL CORPORATE BRANDS SO REPUTABLE? A COMPARATIVE STUDY OF SUSTAINABLE BRAND EQUITY IN SWEDEN

WHY ARE SWEDISH RETAIL CORPORATE BRANDS SO REPUTABLE? A COMPARATIVE STUDY OF SUSTAINABLE BRAND EQUITY IN SWEDEN

Tony Apéria, Christian.Persson

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/315110

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1028-1031

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

sustainable brand equity retail corporate reputation retail brand personality and retail Point of Parity (POP) and Point of Difference (POD).

저자

Tony Apéria(Stockholm Business School, Sweden)
Christian.Persson(Stockholm Business School, Sweden)

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