HOW CUSTOMER EXPERIENCE ARE TRANSMITTED TO CUSTOMERS? : INVESTIGATION INTO DESIGNER’S ATTITUDE AND CUSTOMER PERCEPTION IN SERVICE DESIGN - koreascholar

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HOW CUSTOMER EXPERIENCE ARE TRANSMITTED TO CUSTOMERS? : INVESTIGATION INTO DESIGNER’S ATTITUDE AND CUSTOMER PERCEPTION IN SERVICE DESIGN

HOW CUSTOMER EXPERIENCE ARE TRANSMITTED TO CUSTOMERS? : INVESTIGATION INTO DESIGNER’S ATTITUDE AND CUSTOMER PERCEPTION IN SERVICE DESIGN

Takuo ANDO, Hikaru MAKINO

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/315118

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1044-1047

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

service design designer’s attitude customer experience customer value in marketing design management

저자

Hikaru MAKINO(Ritsumeikan University, Japan)
Takuo ANDO(Ritsumeikan University, Japan)

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