WHAT IS A LUXURY BRAND? A NEW DEFINITION AND REVIEW OF THE LITERATURE - koreascholar

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WHAT IS A LUXURY BRAND? A NEW DEFINITION AND REVIEW OF THE LITERATURE

Charles R. Taylor, John Costello, Eunju Ko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/315209

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1435-1436

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

ry band marketing luxury consumer behavior luxury product

저자

Charles R. Taylor(Villanova University, USA)
John Costello(Villanova University, USA)
Eunju Ko(Yonsei University, Republic of Korea)

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