Purpose - Usage of E-services is critical for businesses to maximize work efficiency and gain competitive advantage. The aim of the study is to explore how awareness of technology and e-services usage in an emerging economy in Pakistan. The studies aimed to explore as to what extent these factors can potentially motivate transport employees towards e-services; who are generally not aware about technology and hence also not confident in using it also.

Research design, data, and methodology - Employees from the three transport subsidiary units from a large private company in Pakistan were sampled for the study. Through using self-administered technique, the questionnaires were distributed during the month of April, 2016 to 189 employees. A total of 150 responses were taken further for analysis where the study found a positive link between awareness of technology and e-services usage.

Results - This study found positive relationship between intention to use and e-service usage among the employees of three subsidiary units. The paper has reported 30 percent variance explained by the predicting variables in relation with e-services usage.

Conclusions - Employees could be motivated to use e-services and latest technology through enhancing their awareness about their respective importance and viability. Accordingly, organizations can foster employees’ intentions to use to enhance e-service usage.

1. Introduction
 2. Literature Review
  2.1. E-Services
  2.2. Awareness of Technology
  2.3. Intention to Use
 3. Methodology
  3.1. Sampling and Target Audience
  3.2. Measures
 4. Data Analysis
  4.1. Measurement Model
  4.2. Discriminant Validity
  4.3. Structural Model
 5. Results and Findings
 6. Conclusion, Limitation andRecommendations
 References

• Abdul Halim Abdul Majid(School of Business Management, Utara Universiti, Malaysia)
• Md Lazim Mohd Zin(School of Business Management, Utara Universiti, Malaysia)
• Umair Ahmed(School of Business Management, Utara Universiti, Malaysia)